Describe the mug

  • The mug is predominantly white but has Sports Direct.com written in large capital letters around the mug. The word “Sports” is in blue as is the “.com” section and the word direct is in red.

  • The mug is a large cylinder that is bigger than that of a normal mug. The height of the mug is 11cm and the diameter is 10cm.

  • At one end of the cylinder there is a circular flat bottom whilst the other end of the cylinder is open. On the flat bottom there is a small chip which is directly underneath the “.” part of the “.com” lettering”

  • There is a large handle at the side of the mug. The handle itself is thin and there is a whole in it for somebody fingers to go through. On the handle the word sportsdirect.com is written with the same colours as before being used.


Explain the mug

  • The large sportsdirect.com logo is on the mug as it was received from this store as a free gift with purchased items. The logo is on the mug in order to advertise the store.

  • The logo is so big because it ensure that the advertisement is very clear and that it is very visible even from further away.

  • The handle is on the side of the mug because it makes it easy to lift the mug without touching the main part of the mug which could contain hot liquid.

  • The handle has a hole for a person’s fingers because this allow someone to get a better grip of the mug making it easier to lift and hold

  • The mug is very big so that more fluid can be held in the mug.

  • The bottom of the mug is flat because this gives the mug a stable base and ensure that the mug will not topple over.


Analyse the mug

  • The large sportsdirect.com logo is on the mug as it was received from this store as a free gift with purchased items. The logo is on the mug in order to advertise the store. This means that people will see the sportsdirect.com logo and be reminded of the store and may be encouraged to use the store to buy sporting goods.

  • The logo is so big because it ensure that the advertisement is very clear and that it is very visible even from further away. This means that more people are likely to see the logo due to it being visible from distance. This will increase the number of people who are reminded of sportsdirect.com and may result in even more people using the store

  • The handle is on the side of the mug because it makes it easy to lift the mug without touching the main part of the mug which could contain hot liquid. This means that the person using the mug can lift the mug without burning their fingers through touching the hot part of the mug.

  • The handle has a hole for a person’s fingers because this allows someone to get a better grip of the mug making it easier to lift and hold. This means that the mug is less likely to be dropped and broken.

  • The mug is very big so that more fluid can be held in the mug. This means that someone only needs to fill up the mug once and then they will have lots of fluid to drink. This will mean it is less likely they will run out of fluid and it will mean that trips needed to refill the mug are less frequent.

  • The bottom of the mug is flat because this gives the mug a stable base and ensure that the mug will not topple over. This means that the fluid contained in the mug will not be spilled and wasted. This means that the person clothes will not get wet.


Evaluate the mug

  • A positive of the mug is its size. This is a positive as due to its large size it will contain a lot of fluid. This will mean it is less likely they will run out of fluid and it will mean that trips needed to refill the mug are less frequent.

  • A negative of the mug is its weight. Without any fluid in the mug is fairly heavy and due to the large amount of fluid it will contain the weight is likely to increase considerably. This will make it hard to lift up and lifting it up repeatedly to drink out may result in muscles getting sore.

  • A further positive of the mug is the material it is made out of. The mug is ceramic and due to this it does not get too hot. This is important as if it is used to drink tea or coffee then the mug will not get too hot to touch which will mean that there is less risk of a person burning themselves.

  • A further negative of the mug is the design. It is not the most attractive of designs and is not very good to look at. This may result in a person not using the mug because they would prefer a mug with a better design.

  • Having weighed up the pros and cons I think the mug is very useful as I like the fact it holds a lot of fluid and I am not concerned by the unattractive logo on it.